Sr. Social Media Specialist

Job Type: Full-time

Responsibilities:

  • Serve as a primary point of contact for clients/internal teams on social media-related initiatives, ensuring clear communication, alignment, and timely updates.
  • Collaborate with clients to understand brand goals, target audiences, and campaign objectives, and translate these into effective social media strategies.
  • Plan, review, and oversee content creation to ensure posts align with brand voice, visual guidelines, and approved messaging.
  • Coordinate content scheduling and publishing across multiple platforms, ensuring consistency and adherence to agreed timelines.
  • Track and analyze social media performance and summarize results in clear, client-friendly reports.
  • Provide regular insights and recommendations based on performance data to improve reach, engagement, and overall effectiveness.
  • Stay current with platform updates, trends, and best practices, and proactively advise clients on relevant opportunities or adjustments.

Qualifications:

  • With 3–5 years of experience in content creation and curation
  • In-depth knowledge of social media platforms including Instagram, Facebook, LinkedIn, TikTok, and Twitter, with an understanding of algorithms, best practices, and features. 
  • Expertise in social media analytics using tools like Meta Business Suite, Sprout Social, or Hootsuite to track KPIs and refine strategies based on data insights. 
  • Trend-spotting ability with a keen sense for emerging trends and platform updates, and adaptability to quickly implement changes to social media strategies. 
  • Preferably can handle multiple clients. 
  • Strong English verbal and written communication skills
  • Comfortable working in a client-facing role
  • Amenable to work onsite (CEBU CITY) from Monday to Friday
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