Social Media Specialist (Junior-Mid)

Social Media Specialist supports the planning, execution, and monitoring of social media activities across multiple platforms. This role focuses on day-to-day execution, coordination, and reporting, working closely with senior team members to ensure content is published accurately, on time, and aligned with approved strategies and brand guidelines.

• Collaborate with stakeholders to understand brand goals, target audiences, and campaign objectives, and translate these into clear, executable content plans.
• Plan, review, and execute social media content, ensuring all posts align with brand voice, visual guidelines, and approved messaging.
• Own content scheduling and publishing across social media platforms, ensuring accuracy, consistency, and adherence to timelines.
• Perform hands-on execution including post setup, formatting, hashtag use, link tracking, and basic community monitoring.
• Monitor and analyze social media performance, prepare client-ready summaries, and explain results in a clear, actionable way.
• Provide data-backed recommendations to improve reach, engagement, and content effectiveness, and implement approved optimizations.
• Stay current on platform updates, trends, and best practices, and apply relevant updates to ongoing execution.
• Support email marketing tasks as needed