Top 5 Digital Marketing Services to Grow Your Brand

Your online presence can make or break your brand. With more and more people worldwide using the Internet, it’s a challenge to tap into an online audience. Here’s how digital marketing comes to the rescue. It comes as no surprise since the global digital marketing market value reached nearly $321 billion in 2022. 

What Is Digital Marketing? 

Digital marketing is a marketing approach that uses the Internet to promote products and services through digital channels. Also known as online marketing, it uses websites, social media, search engines, and other similar channels to reach an audience.  

Around 90% of the US population uses the Internet. Also, 79% of customers spend half of their shopping time researching products online. With this number in mind, there are a lot of opportunities that await many online marketers. Moreover, digital marketing can be visible across many devices, such as mobile, computer, and tablet. There are many ways to reach your target audience online with these different devices. 

The results that digital marketing brings are tremendous: 

• The global digital advertising and marketing market is forecasted to reach $786 billion by 2026 (Cision) 
• 71% of B2B marketers say that content marketing has become more vital to their organization (Content Marketing Institute) 
• Digital advertising spending worldwide amounted to more than $521 billion in 2021 (Statista) 
• 64% of businesses said that a Facebook video resulted in a new client in the last 12 months of 2020 (Hubspot) 

Why Your Business Should Use Digital Marketing Services 

Data forecasted that internet users would reach more than 5 million in 2023 globally. With such a number, the reach of traditional marketing can be a disadvantage compared to digital marketing. Also, embracing the technological changes the world and commerce industry faces every year, a business can highly benefit from digital marketing for these reasons: 

Digital. Any business that creates an online presence would not have to ask for customer details until the end of the marketing funnel. Furthermore, you get customer feedback and reviews in an instant. Customers having difficulties finding you online would make you lose prospects. 

Flexible. Digital marketing has a lot of types that make it easy for an audience to access information about a brand. A prospective customer can see a digital ad through social media, email, or web search. Similarly, digital marketers can test ad campaigns before publishing to ensure their effectiveness. 

Cost-effective. A perfect example is content marketing, wherein it costs 62% less than outbound marketing. Printing or media space costs can become time-consuming and costly to print and distribute. 

Here are some digital marketing strategies with their average cost: 

• Google Ads: $2-4 per click  
• Facebook Ads: $0.94 per click  
• Blogs: Free  
• Backlinks: Free 
• Regular posting on social media platforms: Free 

Engaging. Any digital marketing agency swears upon digital marketing and its association with brand building. Also, you can cater to the target audience’s preference while building rapport. A great example is publishing meaningful content that the audience can resonate with online. Your target audience can share your content with their network, thus increasing your brand exposure. 

Multiple forms. With digital marketing, you can play around with whatever approach you like. These vary from social media posts, e-mailers, videos, and images, to name a few. 

Top 5 Digital Marketing Services to Grow Your Brand 

Here are our top picks on digital marketing tactics beneficial for your business growth: 

• Search Engine Optimization (SEO) 

This digital marketing category is helping your site rank better in search engine result pages such as Google, Yahoo, and Bing. Moreover, SEO also aids in increasing web traffic and site visitors. SEO involves technical aspects like keyword research, meta description, and website linking. 

 

• Email Marketing 

This form uses email as a marketing form to promote a product or service to its recipients. In addition, email marketing is an effective form of reaching out to customers since this forces a user to take action. May it be removing, opening, and clicking links within the email sent to them. Similarly, a brand can include links in the email to its blog and social media channels for a recipient to explore more. 

 

• Content Marketing 

Content marketing includes planning, creating, publishing, and distributing content to reach the target audience and increase sales, brand awareness, and loyalty. This marketing strategy has different types like infographics, videos, images, and blogs. Moreover, it creates a sense of community in the brand while tailoring the copies and graphic assets to create an engaging story.   

 

• Social Media Marketing 

Social Media Marketing is the most accessible digital marketing type on this list. Publishing content like plain text, images, videos, or links is free. Also, the only time a business pays is when availing of paid social ads. More than half of the world’s population uses social media, making it an effective strategy to reach a target audience and increase brand exposure. 

 

• Pay-Per-Click (PPC) 

PPC is where an advertiser only pays every time a customer clicks on the ad. For instance, a customer searches for a digital marketing agency in a search engine like Google or Bing, then a RipeConcepts PPC ad appears on the first search results page. This marketing strategy can be best described as “buying” visits to a web page through advertisements. 

 

 

What’s Next for Online Marketing 

Digital marketing does not stop growing from here. Now with the advancing capabilities of technology in the form of Metaverse and web 3.0, RipeConcepts is opening its doors to this virtual space. Our outstanding creative capabilities can be applied through the Metaverse in the form of digital avatars, twin virtual stores, and many more. 

 

The Right Digital Marketing Agency For Your Online Marketing Needs 

Are you planning to outsource your digital marketing needs? A digital marketing agency should be equipped with technical and creative abilities that can boost your brand through online marketing efforts. Additionally, like RipeConcepts, our world-class digital marketing experts have the skills to diagnose your online presence and develop solutions to make your brand visible. 

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Content marketing , Business , Animation in marketing