How to Easily Integrate Your SEO & Your Content Marketing Strategies

Both SEO and content marketing have been changing the digital marketing world. Businesses all over the globe rely on SEO and content marketing to solidify their brands online. Not only do these solidify brand images, but they also help with web traffic and lead generation. With this, it is heavily important to get familiar with these terms.  

What is an SEO? 

SEO, or search engine optimization, is the process of improving one’s website by optimizing the content published. This increases the quality of traffic and attracts maximum visitors to your website. SEO not only helps with site traffic and visitor volume but also helps the website rank higher on search engine results pages (SERPs) such as Google, Yahoo, Bing. 

There are three types of SEO. These are On-page SEO (page and content optimization), Off-page SEO (web promotion), and Technical SEO (crawling and indexing). 

• On-page SEO. Also known as internal SEO, it pertains to all the elements found on your website. It includes hypertext markup heading, correct page meta description, page structure and headers, text optimization, and image optimization, which help make your website rank better. Furthermore, it is everything you can control within the web content editor. 
• Off-page SEO.  This type of SEO refers to the actions taken outside the website that does not involve updating or publishing content on the site. However, the strategies take place off your site and involve obtaining links from other websites, social media shares, and online mentions. Furthermore, Off-page SEO techniques include link building, content marketing, social media marketing, guest blogging, and many more. 
• Technical SEO. Technical SEO is any technical action that was used to create the website. Furthermore, these are the technical aspects of optimizing the infrastructure of a website. The elements under this SEO type include crawling, indexing, rendering, and website architecture. 

What is a content marketing strategy? 

Content Marketing Strategy is a strategic approach to creating, publishing, and implementing content throughout different platforms and mediums to attract a target audience. This is divided into two steps: content creation and content distribution. Effective content marketing strategies help direct marketing efforts to the target audience, establish brand identity, improve conversions and generate leads. 

Just like SEO, here are some of the different types of content marketing. 

• Blog. A blog is a frequently updated webpage that contains information or opinionated content by a writer. This is a versatile way to publish content as quickly and easily as possible. 

 

 

 

• Long-form articles**.** These are written content that is usually more than 750 words long on a webpage. Long-form articles provide the opportunity to provide viewers with adequate information without resolving to keyword stuffing. 

 

 

• Videos. Videos are another form of content marketing type that expresses emotions or gives messages to the viewers in a video format. In addition, it usually involves creating and producing a video, may it be a vlog, GIF, or infomercial. 

 

 

 

• Infographics. This type combines visuals and texts intending to give out information in bite-sized, understandable pieces. It is designed to make the data easily understandable at a glance. 

 

 

• eBooks. These are electronic books in a digital file format that can be read through any electronic device. eBooks allow the writers to impart information as well as a company’s expertise on the topic. 

 

 

• Whitepapers. Not to be confused with eBooks that may hold most types of books and content, whitepapers are specific to informational documents that contain heavy statistics and other data. Fact-based statements with research backing up the claims can be found in whitepapers. 

 

   

Why Should SEO and Content Marketing Strategy Work Together? 

SEO and content marketing are like two peas in a pod from a marketing perspective. These two strategies would need to work together to generate buzz from customers and eventually increase ROI. These two tools not only help with search engine ranking and driving sales and leads. Search engine optimization and content marketing also help in providing a better user experience for the audience across the website. 

Search engine optimization helps people find your content online, while content marketing engages with your audiences with a call to action. Besides that, these two have a symbiotic relationship that could not work without each other. With good-quality content, it would have much of an impact without ranking to the SERPs (Search Engine Results Pages) and vice versa. 

 

Besides that, content should be built around relevant keywords applicable to the business to rank high in the search results. Through this, the synergy between content marketing strategy and SEO will bring success to the business. 

How to combine SEO and content marketing effectively 

These two marketing approaches are more effective in attracting customers when combined. With that, here are some tips and tricks to merge SEO and content marketing into your marketing strategy. 

 

• Narrowing down the target audience 

It is vital to specify your target audience for any marketing strategy. This could include their age, location, gender, hobbies, or interests. Moreover, understanding who your audience is can specify what marketing strategy you will focus on. 

• Researching high-impression and relevant keywords 

Keyword research is the process of determining search terms your audiences enter in the search engines. This is the initial point of building content for your website. Furthermore, keyword research helps with what content you need to build to supply to your audience and answer their questions. Bring value to your content by gaining a reputation with your audience. 

• Using social media 

About 59% of the world’s population is active on social media. It’s important to optimize social media for SEO (for example the use of hashtags) to improve organic SEO and good traffic. Promote businesses through social media, whether organic or paid, to increase your brand visibility. 

• Building links 

In a nutshell, link building is a form of endorsement of your content to another site. This includes guest posting and background. Moreover, search engine optimization filters sites that you could lean onto, while content marketing showcases your branding to online customers. 

 

• Planning content ahead 

It is important to choose topics that can grab the audience’s attention. Ideally, it should be topics in line with your business, however customer oriented. The title down to the rest of the article should be SEO-optimized without adding any keyword fluff. 

 

• Hiring a team of marketing professionals 

Let the marketing experts take the hassle off your shoulders in your marketing goals. You can opt to outsource resources to deal with the nitty-gritty marketing details while you take charge of vital business operations. Just like in RipeConcepts, wherein we have the right team to effectively apply your marketing goals in your business. 

 

The value of SEO and content strategy combination 

 

It has been found that 68% of all trackable website traffic is sourced from Organic and Paid Searches. Search Engine Optimization and blogs lead to 14.6% and 10% close rates respectively. Without a doubt, these two practices are more effective when combined in any marketing strategy. 

Additionally, no long-term good would come out if you’re too focused on either ranking higher or generating content. If you only look at SEO, sure, it can increase the chances of ranking in the search engine, but people would not really care or even click if the content is of low quality. The same goes on the other way around; even if you have great, high-quality content, there will still be no visibility to your online audience without the help of SEO. 

Takeaways: SEO and Content Marketing 

With everything going digital, it is important to take your online presence to the next level. With the support of Search Engine Optimization and content marketing, your branding would reach the right audience and influence ROI. As a result, your marketing strategy would spread the eCommerce industry at the most effective and efficient rate. 

 

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Content-marketing , Seo