Learn How Email Marketing Can Help Your Business Grow

Marketing through email can play a vital role in business.

A study by Adobe found out that most millennials check their emails for around six hours a day, giving you a lot of chances in the day to catch their attention. Also, email marketing opens more opportunities for your business to grow as this type of strategy is favorable in this modernized world.

What is email marketing?

Email marketing is a marketing channel that makes use of email. This is used to promote a product or service to an audience. This type of digital marketing covers for instance product features, welcome emails, dedicated emails, lead-nurturing emails, sponsorship emails, transactional emails, re-engagement emails, brand story emails, video emails, review request emails, and newsletters.

Here’s how an email marketing service can make your business skyrocket:

• Cost-efficient

Email marketing has a low cost compared to other digital marketing channels. Marketers spend between 0% and 20% of their marketing budget on email. This shows how affordable marketing by email is when used in your business. Additionally, it has no additional fees like printing or media space costs. 

• Reach out to more customers

Improve relationships with your customers. You can outstretch to both current and new customers. Moreover, catchy subject lines and to call to action (CTA) can help establish meaningful communication. 

• Generate traffic to your website

You can include ways to drive traffic to your website through an email marketing service. First is by links that redirect to your website in your email. Second, through ongoing deals, offers, and news. In addition, this attracts more potential customers to your site. 

• Boost sales

Email produces around $36 for every $1 spent. To add, there was a rise in return on investment (ROI) in 2019 for email marketing. Customers redirected to your website would be encouraged to buy your product. Hence, the use of an email marketing service can improve sales in your business.

 

• Exact turnaround of results

This type of digital marketing provides precise metrics. These are useful to evaluate your campaign. The metrics cover delivery rates, open rates, click-to-deliver rates, and subscriber retention rates to name a few. In the same way, it gives insights into your customers’ behaviors. Thus, you can adjust your digital marketing approach based on the results.

 

Overall, an email marketing service is a great approach to digital marketing. It produces positive results when incorporated into your digital marketing strategies. With email marketing, you can invite more customers, increase sales and traffic to your site, and monitor results in a cost-efficient way.

Let us provide you with world-class solutions in email marketing services. Talk to us at connect@ripeconcepts.com.

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